以消費改變世界 Consume to Pay it Forward

良心消費

良心消費是以社會為本並基於對環境、人權和動物福利等考慮，而選購產品及服務的消費模式。

推動社會大眾以消費改變世界── 十一良心消費運動
秉持「以消費改變世界」的目標，集結政府、商界、社會企業及義工，致力支持社企發展，推動良心消費。

兩大核心價值：
「十行一善」：鼓勵消費者將其日常生活開支的「十分之一」轉為光顧社企
「兩不一多」：提倡「不施捨」、「不額外消費」以及「多一層意義」三大原則

What is Ethical Consumption?

Ethical consumption refers to consumer behaviour in which consumers choose products and services that they think are good for society, based on consideration for a variety of factors, including the environment, human rights, and animal welfare.

Tithe Ethical Consumption Movement (TECM) is a social innovation --- a platform that connects the government, corporations, social enterprises, volunteers, and the public together. We strive to increase awareness of social entrepreneurship and urge the public to support social enterprises through “consumption”. Our vision is to "Consume to Pay it Forward" as we engage the public to take part in solving social issues by practicing their ethical consumption.

We aim to promote two core values:

• 10% Swap for Good: Replacing “One Tenth” of your usual consumption with social enterprise products or services. For example, for every ten cups of coffee you consume, you may consider buying one from a social enterprise.
• Two No, One Yes: "No almsgiving" and "No extras", "Yes to social enterprise".